“土鸡哥”的出圈秘籍
<div class="wx_rich_media_content" id="jsWxContainer"><section data-mpa-powered-by="yiban.io"><br></section><section><br></section><section style="text-align: center;">一部手机，一个支架</section><section style="text-align: center;">一群叽叽喳喳、四处溜达的土鸡</section><section style="text-align: center;">7月22日晚上8点半</section><section style="text-align: center;">“土鸡哥”张宗敏走进自家鸡棚</section><section style="text-align: center;">上线开播</section><section data-tools="135编辑器" data-id="96434"><section style="width: 100%;margin: 10px auto;" data-width="100%"><section style="display:flex;justify-content: center;align-items: center;"><section style="font-size: 40px;color: #4687ff;">“</section><section data-autoskip="1" style="margin-left: 1em; border-left: 3px solid rgb(70, 135, 255); letter-spacing: 1.5px; line-height: 1.75em; color: rgb(62, 62, 62); padding: 10px 1em;"><p hm_fix="280:194" style="vertical-align:inherit;"><span style="font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);">“你养的鹊山鸡在哪里睡觉？你是不是在为鸡睡地上发愁？养鸡就养环境，我今天就和大家分享一些养鸡大招……”两个小时，张宗敏全程都在和直播间粉丝交流养殖经验。</span></p></section></section></section></section><section class="channels_iframe_wrp"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkia5wg0ShVsdqg37fF0G4LndEUz431ysvv1JZjywCmbVXdmZvnqxZMezR6Dl5AbX3nkezKmnIQGS5tNVwvf0KYjrQ&token=cztXnd9GyrGG5dtLfs4klz2gxYRYl5qq4DibTxOpECMWE2RDwnCjGHJNOebANKAszY2ibGucV9Z7kmMkQwGMoQe8ZmHZMHW7oM4Vqcvo0jBCs6qbnnI6lXibnpKZOTn7zzC&idx=1&dotrans=0&hy=SZ&m=&scene=2&uzid=2" data-headimgurl="http://wx.qlogo.cn/finderhead/Q3auHgzwzM5qnVUTAVicDGWa8iaib1BiaJmqREj1dp53xP408K8trCxvTg/0" data-username="v2_060000231003b20faec8cae28f1bc3dcc907e531b077a8141f21adbc552f2334bef471dd0128@finder" data-nickname="孝感日报" data-desc="一部手机让“土鸡哥”飞出山林#乡村振兴#新农人#直播带货" data-nonceid="9306126709511685879" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="1920" data-height="1080" data-id="export/UzFfAgtgekIEAQAAAAAAEYka3dLeLAAAAAstQy6ubaLX4KHWvLEZgBPE6qBwKFc4S96LzNPgMIurw7lCHzHGmYXzbG0jYTOP" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">今年47岁的张宗敏</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">是一名养鸡能手</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">也是孝感市</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">长丰种养殖专业合作社的负责人</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">拿起手机</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">他还是一名“三农”网红达人</span></section><section><br></section><section data-role="outer" label="edit by 135editor"><section data-role="title" data-tools="135编辑器" data-id="142015"><section style="margin: 10px auto;display: flex;justify-content: center;padding-top: 10px;"><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -15px;margin-top: -7px;z-index: 6;"><section style="width: 40px;"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 81.03 49.65" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><g><path d="M74,35.65a7,7,0,1,1-7,7A7,7,0,0,1,74,35.65Z" style="fill:#fff;fill-rule:evenodd;"></path></g><g><path d="M0,.65s48.51-3.27,45,21c-3.1,21.49-21.36,7-10-2,14.63-11.57,39.28,10.27,40,23" style="fill:none;stroke:#f7cd64;stroke-dasharray:4,2;"></path></g></g></g></svg></section></section><section style="background-color: rgb(92, 126, 235);border-radius: 25px;padding: 4px 25px;z-index: 5;"><section style="font-size: 16px;color: #ffffff;text-align: center;"><span style="font-size: 17px;"><strong data-brushtype="text"><span style="letter-spacing: 0.578px;">“养鸡能手”返乡创业</span></strong></span></section></section><section style="flex-shrink: 0;margin-left: -18px;margin-top: -8px;"><section style="width: 25px;"><br></section></section></section></section></section><section data-role="paragraph"><p><br></p><p><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">张宗敏是土生土长的孝南区杨店镇人。</span><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">从小家里就养鸡，每天围着鸡圈转，他耳濡目染，成了十里八乡有名的“养鸡能手”。</span></p></section></section><section>“在外面漂了七八年，干过装修，当过养殖技术员。”张宗敏说，2012年，回乡过年时，他决定不走了，和哥哥一起承包下杨店镇凤翔社区200亩林地，干回老本行——林下散养土鸡。</section><section><br></section><section style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">7月8日，张宗敏在为遮阳棚里的鹊山鸡投喂饲料。全媒体记者徐文 周洋 摄</span></section><section style="text-align: center;"><p><br></p>苗木、黄桃、甘蔗……</section><section style="text-align: center;">走进园区</section><section style="text-align: center;">林木葱郁，瓜果飘香</section><section style="text-align: center;">成群的土鸡<span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">在林下悠闲踱步觅食</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">一派惬意</span></section><section style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"><br></span></section><section data-tools="135编辑器" data-id="137220"><section style="margin: 10px auto;"><section style="display: flex;justify-content: center;margin-bottom: -25px;"><section style="display: flex;flex-direction: column;"><section style="margin-right: auto;margin-bottom: -12px;margin-left: auto;z-index: 9;"><section style="width: 33px;margin-right: auto;margin-left: auto;"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 52 38" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><path d="M10.5,6.5s-3,.64-3,5,1.81,6,4,6h9s5,.55,5,5v9s0,6-6,6H4.5s-4,.21-4-6v-20a20.73,20.73,0,0,1,1-4,13.86,13.86,0,0,1,3-5,8.94,8.94,0,0,1,5-2h5s3,.59,3,3-2.43,3-4,3Z" style="fill:#547bf4;stroke:#fff;fill-rule:evenodd;"></path></g><g><path d="M36.5,6.5s-3,.64-3,5,1.81,6,4,6h9s5,.55,5,5v9s0,6-6,6h-15s-4,.21-4-6v-20a20.73,20.73,0,0,1,1-4,13.86,13.86,0,0,1,3-5,8.94,8.94,0,0,1,5-2h5s3,.59,3,3-2.43,3-4,3Z" style="fill:#547bf4;stroke:#fff;fill-rule:evenodd;"></path></g></g></svg></section></section><section style="width: 50px;height: 25px;border-radius: 0px 0px 50px 50px;background-color: rgb(255, 255, 254);border-bottom: 1px solid rgb(163, 180, 230);border-left: 1px solid rgb(163, 180, 230);border-right: 1px solid rgb(163, 180, 230);overflow: hidden;"><br></section></section></section><section style="border-width: 1px;border-style: solid;border-color: rgb(163, 180, 230);border-radius: 15px;padding: 30px 15px 10px;"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51);"><p><span style="font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);">“看，我们桃树下没有一点杂草，也不用施肥，全是土鸡的功劳。”张宗敏介绍，目前，园区有五黑土鸡、金红土鸡、鹊山鸡、芦花鸡等6个品种土鸡，通过林下散养的模式形成良好的生态循环。</span></p></section></section><section style="display: flex;justify-content: flex-end;padding-right: 25px;margin-top: -5px;"><section style="display: flex;align-items: center;"><section style="width: 23px;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;display: block;vertical-align: inherit;"></span></section></section></section></section></section><section><span class="wxart_image" wx-style="display:inline-block;text-align: center;font-size: var(--articleFontsize);letter-spacing: 0.034em;width: 100%;height: auto;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">张宗敏在基地自搭草垛子，吸引粉丝带孩子体验捡鸡蛋的乐趣。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文 周洋 摄</span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);"><br></span></section><p>起初，张宗敏在杨店镇上租了摊位，销售自家的土鸡和鸡蛋，可是销量一般，养鸡规模也一直停留在2000只左右。</p><p><br></p><section><section>怎么办？一向头脑灵活的张宗敏坐不住。他开始在微信朋友圈发林下养鸡的照片，吸引“好友订单”，也渐渐在孝感周边及武汉多个社区有了稳定客源。</section></section><section><section data-tools="135编辑器" data-id="120387"><section style="margin: 10px auto;"><section style="background-color: rgb(249, 250, 255);border-left: 3px solid rgb(255, 224, 44);"><section style="padding-top: 20px;padding-right: 15px;padding-left: 15px;"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;"><p><span style="font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);">五年前，一次偶然的机会，张宗敏参加了孝南区农业农村局组织的高素质农民电商培训，“我一下子就被拍视频、开直播吸引住了，成了课堂上最活跃的学生。”张宗敏说，培训回家后，他就注册了视频账号，也打开了自己“新农人”的大门。</span></p></section></section><section style="display: flex;justify-content: flex-end;transform: translateZ(10px);-webkit-transform: translateZ(10px);-moz-transform: translateZ(10px);-o-transform: translateZ(10px);"><section><section style="width: 0px;height: 1px;border-right: 15px solid transparent;border-top: 15px solid rgb(140, 183, 246);overflow: hidden;"><br></section><section style="width: 0px;height: 1px;border-left: 15px solid transparent;border-bottom: 15px solid rgb(255, 255, 255);margin-top: -15px;overflow: hidden;"><br></section></section></section></section></section></section></section><section><p><br></p><section data-role="outer" label="edit by 135editor"><section data-role="title" data-tools="135编辑器" data-id="142015"><section style="margin: 10px auto;display: flex;justify-content: center;padding-top: 10px;"><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -15px;margin-top: -7px;z-index: 6;"><section style="width: 40px;"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 81.03 49.65" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><g><path d="M74,35.65a7,7,0,1,1-7,7A7,7,0,0,1,74,35.65Z" style="fill:#fff;fill-rule:evenodd;"></path></g><g><path d="M0,.65s48.51-3.27,45,21c-3.1,21.49-21.36,7-10-2,14.63-11.57,39.28,10.27,40,23" style="fill:none;stroke:#f7cd64;stroke-dasharray:4,2;"></path></g></g></g></svg></section></section><section style="background-color: rgb(92, 126, 235);border-radius: 25px;padding: 4px 25px;z-index: 5;"><section style="font-size: 16px;color: #ffffff;text-align: center;"><span style="font-size: 17px;"><strong data-brushtype="text"><span style="letter-spacing: 0.578px;">手机成了“新农具”</span></strong></span></section></section><section style="flex-shrink: 0;margin-left: -18px;margin-top: -8px;"><section style="width: 25px;"><br></section></section></section></section></section><section data-role="paragraph"><p><br></p></section></section></section><section>“刚开始，我就自顾自的说话，不知道对谁说，也不知道说些什么。”张宗敏坦言，开视频直播容易，让人愿意看、愿意关注和互动，才是最大的难题。<span style="text-align: center;font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);"></span></section><section><p><br></p><p style="text-align: center;"><strong><span style="letter-spacing: 0.578px; color: rgb(7, 103, 181);">“我就是一个养鸡的农民，</span></strong></p><p style="text-align: center;"><strong><span style="color: rgb(7, 103, 181); letter-spacing: 0.578px;">最在行的就是养鸡。”</span></strong></p><section data-tools="135编辑器" data-id="122705"><section style="margin: 10px auto;background-color: #f7faff;"><section style="padding-top: 15px;padding-right: 15px;padding-left: 15px;"><section style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;"><section data-autoskip="1"><p><span style="font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);">于是，张宗敏给自己取名“大洼山土鸡哥”，在视频直播间分享养鸡经验。慢慢的，直播间开始有了互动，关注他的人也越来越多。“大家都喊我土鸡哥，跟粉丝聊养殖，每天都有讲不完的话。”张宗敏笑着说道。</span></p></section></section></section><section style="display: flex;justify-content: flex-end;"><section style="display: flex;align-items: flex-end;"><section style="flex-shrink: 0;padding-left: 3px;"><section style="width: 6px;height: 10px;background-color: rgb(107, 159, 227);overflow: hidden;"><br></section></section><section style="flex-shrink: 0;padding-left: 3px;"><section style="width: 6px;height: 15px;background-color: rgb(107, 159, 227);overflow: hidden;"><br></section></section><section style="flex-shrink: 0;padding-left: 3px;"><section style="flex-shrink: 0;"><section style="width: 6px;height: 20px;background-color: rgb(107, 159, 227);overflow: hidden;"><br></section></section></section></section></section></section></section></section><section style="letter-spacing: 0.578px; text-align: center;"><br></section><section style="letter-spacing: 0.578px; text-align: center;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;height: auto;"></span></section><section style="letter-spacing: 0.578px;"><span style="color: rgb(136, 136, 136);">张宗敏每天都会在自家的养鸡大棚里开直播，与粉丝分享养鸡技能。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文 周洋 摄</span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);"></span></section><section><p><br></p><section data-tools="135编辑器" data-id="142319"><section style="margin: 10px auto;"><section style="width: 100%;height: 6px;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;overflow: hidden;" data-width="100%"><br></section><section style="border-width: 1px;border-style: solid;border-color: rgb(93, 184, 255);padding: 10px;"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51);"><p><span style="font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);">一个月后，一位河南粉丝向张宗敏提出要买10只公鸡。“当时，我激动得三天都没睡着。”张宗敏说，不用到街上摆摊吆喝，拿起手机就能货卖全网，这第一单让他尝到了“甜头”。</span></p></section></section><section style="width: 100%;height: 6px;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;overflow: hidden;" data-width="100%"><br></section></section></section><br></section><section><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">除了直播</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">张宗敏还坚持拍短视频</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">没有高级的运镜和剪辑</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">只有土味十足的田园风光</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">劳动技能、乡村生活</span></p><p><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;"><br></span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">在他的带动下</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">哥哥开通了“鸭子哥”的账号</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">妻子和嫂子也开通了视频账号</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">现在他家个个都是</span></p><p style="text-align: center;"><span style="font-size: var(--articleFontsize);letter-spacing: 0.034em;">养殖圈的“网络达人”</span></p></section><section><br></section><section style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;width: 100%;height: auto;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">如今，“土鸡哥”张宗敏的妻子、哥哥、嫂子都开通了视频账号，并积攒了大批粉丝。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文 周洋 摄</span></section><section style="text-align: center;"><p><br></p>通过直播</section><section style="text-align: center;">张宗敏不仅结交了一批</section><section style="text-align: center;">同样从事养殖行业的朋友</section><section style="text-align: center;">销路也打开了</section><section style="text-align: center;">园区每年销售鸡苗20余万只</section><section style="text-align: center;">远销贵州、安徽等地</section><section><br></section><section style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">6月17日，张宗敏为前来购鸡苗的粉丝讲解养鸡注意事项。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文 周洋 摄</span></section><p style="text-align: center;"><br></p><section><section data-role="outer" label="edit by 135editor"><section data-role="title" data-tools="135编辑器" data-id="142015"><section style="margin: 10px auto;display: flex;justify-content: center;padding-top: 10px;"><section style="display: flex;"><section style="flex-shrink: 0;margin-right: -15px;margin-top: -7px;z-index: 6;"><section style="width: 40px;"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 81.03 49.65" style="display: block;"><g data-name="图层 2"><g data-name="图层 1"><g><path d="M74,35.65a7,7,0,1,1-7,7A7,7,0,0,1,74,35.65Z" style="fill:#fff;fill-rule:evenodd;"></path></g><g><path d="M0,.65s48.51-3.27,45,21c-3.1,21.49-21.36,7-10-2,14.63-11.57,39.28,10.27,40,23" style="fill:none;stroke:#f7cd64;stroke-dasharray:4,2;"></path></g></g></g></svg></section></section><section style="background-color: rgb(92, 126, 235);border-radius: 25px;padding: 4px 25px;z-index: 5;"><section style="font-size: 16px;color: #ffffff;text-align: center;"><span style="font-size: 17px;"><strong data-brushtype="text"><span style="letter-spacing: 0.578px;">“网络流量”变“致富增量”</span></strong></span></section></section><section style="flex-shrink: 0;margin-left: -18px;margin-top: -8px;"><section style="width: 25px;"><br></section></section></section></section></section><section data-role="paragraph"><p><br></p></section></section></section><section style="text-align: center;">伴着虫鸣鸟叫</section><section style="text-align: center;">喂食、捡蛋、抓鸡、摘菜</section><section style="text-align: center;">张宗敏一家真实淳朴的养殖生活</section><section style="text-align: center;">在网络平台频频“圈粉”</section><section><br></section><section style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">7月8日，除了直播，张宗敏还坚持拍短视频，分享乡村生活日常。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文 周洋 摄</span></section><section><p><br></p><section data-tools="135编辑器" data-id="119827"><section style="margin: 10px auto;padding-right: 5px;padding-bottom: 5px;transform-style: preserve-3d;"><section style="display: flex;align-items: center;margin-bottom: -10px;margin-left: 10px;transform: translateZ(10px);"><section style="width: 5px;height: 12px;background-color: rgb(255, 208, 64);margin-left: 3px;overflow: hidden;"><br></section><section style="width: 5px;height: 12px;background-color: rgb(126, 223, 255);margin-left: 3px;overflow: hidden;"><br></section><section style="width: 5px;height: 12px;background-color: rgb(255, 208, 64);margin-left: 3px;overflow: hidden;"><br></section></section><section style="background-color: #f2f9ff;transform: translateZ(5px);transform: translateZ(5px);-webkit-transform: translateZ(5px);-moz-transform: translateZ(5px);-ms-transform: translateZ(5px);-o-transform: translateZ(5px);"><section style="padding: 15px;border-width: 1px;border-style: solid;border-color: rgb(92, 142, 254);background-color: rgb(255, 255, 255);transform: translate(5px, 5px);"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;"><p style="vertical-align:inherit;"><span style="font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);">变“网络流量”为“致富增量”。通过短视频和直播，张宗敏不仅让自家农副产品“好物”飞出山林，还帮助周边合作社、家庭农场和农户销售优质农产品，年销售额可达100余万元。</span></p></section></section></section><section style="display: flex;justify-content: flex-end;margin-top: -10px;transform: translateZ(10px) translateX(5px);"><section style="transform: translate(0.3px, 0.3px);transform: translate(0.3px, 0.3px);-webkit-transform: translate(0.3px, 0.3px);-moz-transform: translate(0.3px, 0.3px);-ms-transform: translate(0.3px, 0.3px);-o-transform: translate(0.3px, 0.3px);"><section style="width: 0px;height: 1px;border-top: 15px solid rgb(92, 142, 254);border-right: 15px solid transparent;overflow: hidden;"><br></section><section style="width: 0px;height: 1px;border-bottom: 15px solid rgb(255, 255, 255);border-left: 15px solid transparent;margin-top: -15px;overflow: hidden;"><br></section></section></section></section><section data-role="paragraph"><section style="letter-spacing: 0.578px; text-align: center;"><br></section><section style="letter-spacing: 0.578px; text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="letter-spacing: 0.578px;"><span style="color: rgb(136, 136, 136);">6月13日，张宗敏在直播间推介家乡的农产品。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文摄</span></section><p style="vertical-align:inherit;"><br></p></section></section></section><p style="letter-spacing: 0.578px; text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></p><p style="letter-spacing: 0.578px;"><span style="color: rgb(136, 136, 136);">7月8日，张宗敏在电脑旁指导刚大学毕业的侄子打理网店。<span style="letter-spacing: 0.578px;">全媒体</span>记者徐文 周洋 摄</span></p><section style="text-align: center;"><span style="letter-spacing: 0.578px;">6月12日</span></section><section style="text-align: center;"><span style="letter-spacing: 0.578px;">2024年孝感农村电商直播大赛上</span></section><section style="text-align: center;"><span style="letter-spacing: 0.578px;">“土鸡哥”张宗敏</span></section><section style="text-align: center;"><span style="letter-spacing: 0.578px;">在全市60名农村电商从业人员中</span></section><section style="text-align: center;"><span style="letter-spacing: 0.578px;">脱颖而出</span></section><section style="text-align: center;"><span style="letter-spacing: 0.578px;">获得大赛一等奖</span></section><section><br></section><section style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">6月12日，张宗敏在孝感农村电商直播大赛获得一等奖。<span style="letter-spacing: 0.578px;">全媒体记者</span>徐文 周洋 摄</span></section><section style="text-align: center;"><p><br></p>在孝南区</section><section style="text-align: center;">像张宗敏这样的新农人还有很多</section><section style="text-align: center;">他们积极拥抱互联网</section><section style="text-align: center;">让优质农产品飞到全国各地</section><section style="text-align: center;">为乡村振兴插上腾飞“翅膀”</section><section><br></section><section style="text-align: center;"><span class="wxart_image" wx-style="display:inline-block;"></span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);">随着孝南区高素质农民培训的不断开展，像张宗敏这样的新农人越来越多。全媒体记者徐文 周洋 摄</span></section><section style="text-align: justify;"><span style="color: rgb(136, 136, 136);"><br></span></section><section><section data-tools="135编辑器" data-id="144649"><section style="margin: 10px auto;"><section style="display: flex;justify-content: flex-start;margin-bottom: -6px;padding-left: 10px;z-index: 5;"><section style="width: 12px;height: 12px;background-color: rgb(255, 218, 117);border-radius: 100%;border-width: 2px;border-style: solid;border-color: rgb(255, 255, 255);margin-right: 2px;margin-left: 2px;overflow: hidden;"><br></section><section style="width: 12px;height: 12px;background-color: rgb(255, 159, 106);border-radius: 100%;border-width: 2px;border-style: solid;border-color: rgb(255, 255, 255);margin-right: 2px;margin-left: 2px;overflow: hidden;"><br></section><section style="width: 12px;height: 12px;background-color: rgb(255, 218, 117);border-radius: 100%;border-width: 2px;border-style: solid;border-color: rgb(255, 255, 255);margin-right: 2px;margin-left: 2px;overflow: hidden;"><br></section></section><section style="padding: 15px;border-width: 1px;border-style: solid;border-color: rgb(100, 192, 255);"><section data-autoskip="1" style="line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51);"><p><span style="letter-spacing: 0.578px; font-size: 17px; color: rgb(0, 0, 0);">近年来，孝南区农业农村局坚持从农村实际出发，从乡村振兴人才支撑的要求出发，扎实推进高素质农民培训工作，通过强化涉农企业的品牌创建、市场营销、文化赋能、电子商务等培训，探索出一条“农民变为新主播、手机变为新农具、直播变为新农活”的数字赋能模式，打造一批“农业数字兵”，助力农产品上行，实现农业增效、农民增收的目标。</span></p></section></section></section></section></section><p style="outline: 0px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif; visibility: visible;"></p></div>
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