雾梦紫玉 发表于 2024-2-12 08:23:26

一罐米酒何以出圈?

<div class="wx_rich_media_content" id="jsWxContainer"><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible;' data-mpa-powered-by="yiban.io"><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.544px;color: rgb(34, 34, 34);text-align: center;font-family: -apple-system, BlinkMacSystemFont, Arial, sans-serif;width: 677px !important;visibility: visible !important;'></span></p><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;text-align: center;width: 677px !important;visibility: visible !important;'></span></section><section data-tools="135编辑器" data-id="137220"><section style='margin: 10px auto;'><section style='display: flex;justify-content: center;margin-bottom: -25px;'><section style='display: flex;flex-direction: column;'><section style='margin-right: auto;margin-bottom: -12px;margin-left: auto;z-index: 9;'><section style='width: 33px;margin-right: auto;margin-left: auto;'><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 52 38" style='display: block;'><g data-name="图层 2"><g data-name="图层 1"><path d="M10.5,6.5s-3,.64-3,5,1.81,6,4,6h9s5,.55,5,5v9s0,6-6,6H4.5s-4,.21-4-6v-20a20.73,20.73,0,0,1,1-4,13.86,13.86,0,0,1,3-5,8.94,8.94,0,0,1,5-2h5s3,.59,3,3-2.43,3-4,3Z" style='fill:#c00000;stroke:#fff;fill-rule:evenodd;'></path></g><g><path d="M36.5,6.5s-3,.64-3,5,1.81,6,4,6h9s5,.55,5,5v9s0,6-6,6h-15s-4,.21-4-6v-20a20.73,20.73,0,0,1,1-4,13.86,13.86,0,0,1,3-5,8.94,8.94,0,0,1,5-2h5s3,.59,3,3-2.43,3-4,3Z" style='fill:#c00000;stroke:#fff;fill-rule:evenodd;'></path></g></g></svg></section></section><section style='width: 50px;height: 25px;border-radius: 0px 0px 50px 50px;background-color: rgb(255, 255, 254);border-bottom: 1px solid rgb(192, 0, 0);border-left: 1px solid rgb(192, 0, 0);border-right: 1px solid rgb(192, 0, 0);overflow: hidden;'><br></section></section></section><section style='border-width: 1px;border-style: solid;border-color: rgb(192, 0, 0);border-radius: 15px;padding: 30px 15px 10px;'><section data-autoskip="1" style='line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51);'><p><span style='font-size: 17px; letter-spacing: 0.034em; color: rgb(0, 0, 0);'>“我们孝感米酒,米粒饱满粘软,口感色正味醇……”1月23日上午,在京东直播平台米婆婆旗舰店直播间里,主播正在介绍着店内热销爆款甜香酒酿。点开购物链接,记者注意到,该款米酒销量已达50万+。</span></p></section></section><section style='display: flex;justify-content: flex-end;padding-right: 25px;margin-top: -5px;'><section style='display: flex;align-items: center;'><section style='width: 23px;'><span class="wxart_image" wx-style='display:inline-block;width: 100%;display: block;vertical-align: inherit;'></span></section></section></section></section></section><section style='text-align: center;'><span style='color: rgb(171, 25, 66);'><strong><span style='font-size: var(--articleFontsize); letter-spacing: 0.034em;'>一罐孝感米酒,何以飘香出圈?</span></strong></span></section><section style='text-align: center;'><span style='font-size: var(--articleFontsize); letter-spacing: 0.034em;'>带着疑问</span></section><section style='text-align: center;'><span style='font-size: var(--articleFontsize); letter-spacing: 0.034em;'>记者走进了占地120亩、</span></section><section style='text-align: center;'><span style='font-size: var(--articleFontsize); letter-spacing: 0.034em;'>湖北省米酒行业首个5G智能化工厂</span></section><section style='text-align: center;'><span style='font-size: var(--articleFontsize); letter-spacing: 0.034em;'>——湖北米婆婆生物科技股份有限公司</span></section><section style='text-align: center;'><br></section><section class="channels_iframe_wrp"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzF5Nib6Phdo4VHBia0Tkj2SGyXxxP24uLxVcr6R2EtcBRkqahkZ5cNcY6EvMpzdrku85Qe8QyvjriboCLQ69aaaTNA&bizid=1023&dotrans=0&hy=SH&idx=1&m=&scene=0&token=AxricY7RBHdWZggCUIVL5jAROjRt6icg4OHWklaPDymUTQSXq91UeNMzo41uibSic3K7H6v85ibF14lU" data-headimgurl="http://wx.qlogo.cn/finderhead/Q3auHgzwzM5qnVUTAVicDGWa8iaib1BiaJmqREj1dp53xP408K8trCxvTg/0" data-username="v2_060000231003b20faec8cae28f1bc3dcc907e531b077a8141f21adbc552f2334bef471dd0128@finder" data-nickname="孝感日报" data-desc="当智能5G加持传统米酒……#孝感#米酒#我们一起过大年" data-nonceid="10734394815838523102" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="1920" data-height="1080" data-id="export/UzFfAgtgekIEAQAAAAAAm7Yv9WWyVAAAAAstQy6ubaLX4KHWvLEZgBPE9KI8DBdHKL2FzNPgMIs2DIeLZxOY_MV2EvCVSVKJ" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><section>5G生产实时监控、5G机器视觉质检、一体化5G无人叉车、机械手臂、码垛机器人……进入生产车间,扑面而来的,是阵阵米酒清香和满满科技感。<br></section><section><br></section><section data-tools="135编辑器" data-id="136919"><section style='margin: 10px auto;'><section style='border-width: 1px;border-style: solid;border-color: rgb(215, 5, 25);'><section style='width: 50%;height: 8px;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;overflow: hidden;' data-width="50%"><br></section><section style='padding: 15px;'><section data-autoskip="1" style='line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51);'><p><span style='font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);'>透过5G生产实时监控可以看到,智能米仓自动开启计量、输送、洗米、浸泡系统,随后进行智能蒸饭、降温、拌酒曲等操作。“通过5G大数据技术,对发酵车间温度、湿度、含氧量、二氧化碳浓度等数据进行分析,设定最佳发酵工艺,让每一口米酒都质量在线、口感在线。”米婆婆电商负责人陈江华介绍道。</span></p><p><span style='font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);'><br></span></p><p><span style='font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 0.578px;'>紧接着,新鲜罐装的米酒鱼贯而出,整齐行进在传送带上。消毒杀菌后,再来到5G机器视觉质检系统,经过AI智能图像检测“火眼金睛”的检验,方能穿上红色标签外衣,再经机械手臂与码垛机器人打包装箱。</span></p><p><span style='font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 0.578px;'><br></span></p><p><span style='font-size: 17px; color: rgb(0, 0, 0); letter-spacing: 0.578px;'><span class="wxart_image" wx-style='display:inline-block;color: rgb(0, 0, 0);font-size: var(--articleFontsize);letter-spacing: 0.034em;text-wrap: wrap;text-align: center;'></span></span></p></section></section><section style='display: flex;justify-content: flex-end;'><section style='width: 50%;height: 8px;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;overflow: hidden;' data-width="50%"><br></section></section></section></section></section><section style='letter-spacing: 0.578px; text-align: center;'>来活了!</section><section style='letter-spacing: 0.578px; text-align: center;'>只见一体化5G无人叉车</section><section style='letter-spacing: 0.578px; text-align: center;'>立即开启搬运工模式</section><section style='letter-spacing: 0.578px; text-align: center;'>这个重2.5吨的大家伙</section><section style='letter-spacing: 0.578px; text-align: center;'>每3分钟可运送1.5吨米酒</section><section style='letter-spacing: 0.578px;'><br></section><p style='letter-spacing: 0.578px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;'></span></p><section data-tools="135编辑器" data-id="138816"><section style='text-align: center;margin: 10px auto;'><section style='border-width: 1px;border-style: dashed;border-color: rgb(229, 41, 16);padding: 5px;'><section style='background-color: rgb(255, 250, 240);padding-top: 25px;padding-right: 5px;padding-left: 20px;'><section style='padding-right: 15px; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; color: rgb(51, 51, 51); background: transparent;'><section data-autoskip="1"><p><span style='font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);'>智能化,数据化,标准化。采访中记者了解到,如今,米婆婆95%的操作环节由机器取代人工,生产效能大幅提升,节约人工成本22%,物流效率提升15%,实现整体效益提升17%。</span></p><p><span style='font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);'><br></span></p></section></section></section></section></section></section><section style='letter-spacing: 0.578px;'>“春节临近,米婆婆订单红火,我们全产线正在满负荷运转。”陈江华告诉记者,孝感米酒的好味道,在网络平台收获了大波的“回头客”,也是许多品牌奶茶店酒酿饮品的原料之一。</section><section style='letter-spacing: 0.578px;'><br></section><section style='letter-spacing: 0.578px;'>根据消费端反馈的数据,米婆婆对产品进行了数轮调整。如,消费者更关注健康,该公司便推出降糖新工艺,生产出的米酒0蔗糖、0脂肪,又自带清甜,还改良推出了米酒汁、米酿酱、酒粕面膜等多种新产品。</section><section><br></section><p style='text-align: center;'><span class="wxart_image" wx-style='display:inline-block;'></span></p><section data-tools="135编辑器" data-id="96434"><section style='width: 100%;margin: 10px auto;' data-width="100%"><section style='display:flex;justify-content: center;align-items: center;'><section style='font-size: 40px;color: #e36c09;'>“</section><section data-autoskip="1" style='margin-left: 1em; border-left: 3px solid rgb(227, 108, 9); letter-spacing: 1.5px; line-height: 1.75em; color: rgb(62, 62, 62); padding: 10px 1em;'><p hm_fix="280:194" style='vertical-align:inherit;'><span style='font-size: 17px; letter-spacing: 0.578px; color: rgb(0, 0, 0);'>如今的米婆婆“越活越年轻”。公司深耕谷物发酵领域,打造以液态调味、健康饮品、休闲零食、低度发酵酒为核心的四大业务板块,可年生产米酒、米酒饮料10万吨及健康酒5万吨,系列米酒及米酒饮品达30多个品种,产品热销全球20多个国家和地区。</span></p></section></section></section></section><section style='text-align: center;'>说话间</section><section style='text-align: center;'>一辆辆满载的运输车</section><section style='text-align: center;'>正陆续驶出工厂</section><section style='text-align: center;'><span style='color: rgb(171, 25, 66);'><strong>将孝感米酒好味道</strong></span></section><section style='text-align: center;'><span style='color: rgb(171, 25, 66);'><strong>送到千家万户的餐桌</strong></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible;'><br></section><section class="mp_profile_iframe_wrp"><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe" data-pluginname="mpprofile" data-id="MzA4NTk5NjQ3Ng==" data-headimg="http://mmbiz.qpic.cn/mmbiz_png/wSHazAJgRExRtl4GxdCibNodbbSwHKWqIkgm4XjI40sor081ib6roWs0dHbiaficFxdiaP5ibPMyIicqu30jgpbAqTanQ/0?wx_fmt=png" data-nickname="孝感日报" data-alias="xgrb001" data-signature="孝感本地新闻,资讯发布权威平台。" data-from="0" data-is_biz_ban="0"></mp-common-profile></section><p style='outline: 0px; line-height: 1.75em;'><br></p><h1 data-style='max-width: 100%; color: rgb(62, 62, 62); font-family: 微软雅黑; letter-spacing: 0.5px; line-height: 25.6px; box-sizing: border-box !important; overflow-wrap: break-word !important;' data-darkmode-color="rgb(168, 168, 168)" data-darkmode-bgcolor="rgb(36, 36, 36)" style='outline: 0px;letter-spacing: 0px;min-height: 1em;line-height: 1.5em;color: rgba(255, 255, 255, 0.8);font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;widows: 1;visibility: visible;'><section style='outline: 0px; letter-spacing: 0px; visibility: visible; line-height: normal;'><span style='outline: 0px;color: rgb(136, 136, 136);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 15px;letter-spacing: 0.5px;text-align: justify;'>来源:孝感日报 <span style='letter-spacing: 0.578px;'>全媒体记者盛为华 湛开丛 李舜钇</span></span></section><section style='outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;letter-spacing: 0.544px;'><span style='outline: 0px; letter-spacing: 0.5px; font-size: 15px; color: rgb(136, 136, 136); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;'>制作:盛为华</span></section><p style='outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;letter-spacing: 0.544px;'><span style='outline: 0px; letter-spacing: 0.5px; font-size: 15px; color: rgb(136, 136, 136); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;'>出品:孝感日报</span></p></h1><p style='display: none;'><mp-style-type data-value="3"></mp-style-type></p><br>转载声明:本文转载自「孝感日报」,搜索「xgrb001」即可关注,[<a target="_blank" href="https://mp.weixin.qq.com/s/S5Gl-eYUt6vwjf-f2nm4hg">阅读原文</a>]。</div>
页: [1]
查看完整版本: 一罐米酒何以出圈?