“国产新能源车再贵下去，以后大家就只开得起奔驰宝马了”
<div class="wx_rich_media_content" id="jsWxContainer"><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;' data-mpa-powered-by="yiban.io"><strong style='font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif;letter-spacing: 0.544px;color: rgb(171, 25, 66);font-size: 50px;outline: 0px;'><span style='outline: 0px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;width: 546px;border-radius: 6px;'></span></span></strong></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='letter-spacing: 2px;font-size: 15px;'>雷军，数码圈公认的“价格屠夫”。</span><o:p></o:p></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='letter-spacing: 2px;font-size: 15px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='letter-spacing: 2px;font-size: 15px;'>自从前年小米宣布进军造车界，多少人就开始期待“屠夫”再次出山，把国产电动车的价格也打下来。</span><o:p></o:p></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='letter-spacing: 2px;font-size: 15px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>结果今天小米汽车举办第一场发布会，虽然还没公布价格，但已经让各种高喊起哄<strong><span style='color: rgb(171, 25, 66);'>“9.9万”“19.9万”</span></strong>的网友们心里一沉。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='letter-spacing: 2px;font-size: 15px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>只见雷军左一句“全球电机天花板”，右一句“要尊重科技”，就差说自己要做电动车领域里的爱马仕了。</span><o:p></o:p></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; padding-right: 0.5em; padding-left: 0.5em; letter-spacing: 0.578px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;box-shadow: rgb(210, 210, 210) 0em 0em 0.5em 0px;width: 529px;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>在发布会上拿来做对标的，是保时捷和特斯拉。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>无数网友不禁自嘲：<strong><span style='color: rgb(171, 25, 66);'>“现在国产新能源车实在太贵了，如果大家不努力工作，以后只能开奔驰宝马和奥迪了。”</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>不只是价格悬而未决的小米，今年下半年几家国产新能源推出的新车，都有一种让我等普通人高攀不起的感觉。</span><o:p></o:p></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>定价50万起步，动辄就要冲击“百万豪车大关”。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>一直以来，国产新能源车一向被认为是圈内物美价廉的存在，如今人人都喊着消费降级，可电动车怎么却越来越贵？</span><o:p></o:p></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 50px;color: rgb(171, 25, 66);'><strong style='outline: 0px;'><span style='outline: 0px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;width: 546px;border-radius: 6px;'></span></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 50px;color: rgb(171, 25, 66);'><strong style='outline: 0px;'><span style='outline: 0px;letter-spacing: 2px;'><br></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 50px;color: rgb(171, 25, 66);'><strong style='outline: 0px;'><span style='outline: 0px;letter-spacing: 2px;'>01</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; line-height: 1.6em; text-align: center;'><span style='color: rgb(0, 0, 0);font-size: 20px;letter-spacing: 2px;'><strong>一边冲击高端，</strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; line-height: 1.6em; text-align: center;'><span style='color: rgb(0, 0, 0);font-size: 20px;letter-spacing: 2px;'><strong>一边降价打折</strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>让人突然感到钱包羞涩的，不是某一辆新能源车定了高价。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><strong><span style='font-size: 15px;letter-spacing: 2px;color: rgb(171, 25, 66);'>而是一众新势力车企集体冲击高端线，眼看着就要抛弃普通消费者。</span></strong></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>两天前华为发布了“最贵”车型问界M9，46.98万元起售，纯电Ultra版更卖到了56.98万元。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>就连柯洁都在网上直言，“太贵了，反正这价格我肯定是买不起。”</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: var(--articleFontsize);letter-spacing: 0.034em;text-align: center;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;box-shadow: rgb(210, 210, 210) 0em 0em 0.5em 0px;width: 546px;border-radius: 6px;'></span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>就像是商量好了似的，<strong><span style='color: rgb(171, 25, 66);'>2023年进入下半年，这些国产新能源品牌似乎都在铆足了劲儿比谁更贵。</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>蔚来刚发布的全新旗舰车型ET9，预售价格为80万元；极氪推出了纯电猎装超跑001 FR，售价76.9万元起，突破了以往车型的定价峰值。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>理想的首款MPV车型MEGA价格还未正式公布，但根据官网信息大概会在50-60万之间，也就是宝马X5的水平；</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>更不要说还有比亚迪旗下的仰望U8这种“大杀器”，<strong><span style='color: rgb(171, 25, 66);'>官方预售直接达到了109.8万元。</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><strong style='color: rgb(34, 34, 34); text-align: center; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 20px; letter-spacing: 0.544px; outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;width: 546px;border-radius: 6px;'></span></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>尽管一直有人翘首企盼小米汽车能给个好价格，但雷军本人早就已经开始给市场打了预防针。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>发布会之前接受采访，他就提到“确实有点贵，但是有理由的贵”。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><strong style='text-align: center; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; font-size: 20px; letter-spacing: 0.544px; outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'><strong style='color: rgb(171, 25, 66);font-size: 50px;letter-spacing: 0.544px;outline: 0px;'><span style='outline: 0px;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;width: 546px;border-radius: 6px;'></span></span></strong></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>目前一些车圈人士猜测，第一款小米汽车可能会定价在30万左右的水平。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>表面看来，新能源厂商们似乎已经纷纷变身刚挤进上流社会的盖茨比，沿着中高端的路线撒丫子狂奔。</span></section><section style='margin-right: 16px; margin-left: 16px; padding-right: 0.5em; padding-left: 0.5em; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;width: 546px;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em;'><span style='font-size: 15px;letter-spacing: 2px;'>然而矛盾的是，车企们一边狂卷豪车赛道，另一边市面上主流售卖的新能源车型又在降价。</span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>场面堪比白领在家开远程会议——</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><strong><span style='color: rgb(171, 25, 66);'><br></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><strong><span style='color: rgb(171, 25, 66);'>镜头里上半身穿西装打着领带，但下半身其实还套着大裤衩。</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>如果你今年曾经关注过汽车市场，就会发现“价格战”才是电车厂商们主要的销售策略。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>从年初特斯拉宣布Model 3和Model Y分别降价3.6万和2.9万之后，<strong><span style='color: rgb(171, 25, 66);'>国内新能源品牌甭管是高端定位还是平民定位，统统开始了“打折大促销”。</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><span style='font-size: 15px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;height: 297px;width: 311px;border-radius: 6px;'></span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>有的是直接降价，比如小鹏P5的价格下调 2.3 万元；极氪从今年8月到年底，多个车型立减3万元。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;text-align: center;width: 546px;border-radius: 6px;'></span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>有的则是额外出了入门款车型，最夸张的是比亚迪在2月份推出的秦 PLUS DM-i 冠军版，<strong><span style='color: rgb(171, 25, 66);'>起售价甚至低到了9.98万</span></strong>，震惊业内。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>还有的车企像蔚来，虽然明面上没有直接降价，但是把原来标配的免费终身换电服务变成了付费可选项目，相当于如果不要这项服务的话，全系车型的购车价都能降低3万元左右。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='padding-right: 0.5em;padding-left: 0.5em;font-size: 15px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;text-align: center;width: 546px;box-shadow: rgb(210, 210, 210) 0em 0em 0.5em 0px;font-size: 17px;border-radius: 6px;'></span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>理想7月刚刚放出豪言，L8和L9双双逼近月销一万，“没有降价，没有优惠，没有增配。”</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>结果10月就有车圈大V爆出，有人买理想L8优惠了两万多，还送积分和吸尘器等礼品。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;width: 546px;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>相比之下，最近一连串七八十万的新能源豪车倒更象是餐厅门口摆的菜品样子、方便面上的宣传图案。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>最主要的是把走过路过的人都吸引过来，顺便烙上一个自家品牌“高端”“优质”的思想钢印。<br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>真走进店里，会发现菜单上卖的还是那些家常菜。</span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 50px;color: rgb(171, 25, 66);'><strong style='outline: 0px;'><span style='outline: 0px;letter-spacing: 2px;'>02</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'>有没有人买不重要，<br></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'>关键要把<strong style='letter-spacing: 0.544px;outline: 0px;'><span style='outline: 0px;'>“</span></strong>贵<strong style='letter-spacing: 0.544px;outline: 0px;'><span style='outline: 0px;'>”</span></strong>的招牌打出去</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>如今很多人争论“一台50万以上的国产电车，到底什么人才会买”。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>但对于车企本身来说，<strong><span style='color: rgb(171, 25, 66);'>这样一辆车的品牌价值或许远远大于商业价值</span></strong>——换言之，本来就不是为了冲销量的。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>根据“蓝鲸财经记者工作平台”分析，<strong><span style='color: rgb(171, 25, 66);'>用高端汽车打开市场本来就是车企的一种“惯用路线”。</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>因为“起步阶段是中低端车型，那后续想进军高端市场难上加难；反之若先树立了高端定位，那后续无论是高端还是中低端市场均有‘可解释空间’。”</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>一个比较典型的例子是，特斯拉最早给国内年轻人留下“酷炫高级”印象，很大程度上要归功于那个从上方打开的“鹰翼门”设计。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>配置了这个设计的Model S和Model X两个产品线，售价都在60万以上。</span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'><br></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;width: 546px;border-radius: 6px;'></span></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'><br></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>然而等这群年轻人工作了、攒到钱了，转身去买的却是Model 3——</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>售价在25-33万之间，属于30多岁的一线城市准中产也能消费得起的价格。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>对于一家车企来说，<strong><span style='color: rgb(171, 25, 66);'>高端车型本身就起到了“秀肌肉”的作用，树立品牌形象从而带动整体销量。</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>而这，大概也是国内新能源厂商如今迫切想要做的事情。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>像蔚来、理想等车企，原本从最开始就在对准高端市场：蔚来首款车型ES8上市时的售价为44.8万，理想One的售价也有33.8万，都不算便宜。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>但因为新能源车很长一段时间都有补贴，消费者往往能以比售价低不少的价格到手。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>再加上市面上依然有大量走低价平民路线的电动车品牌、车型，导致整个品类始终“高端”不起来。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>说夸张点，在很多人看来——</span><strong><span style='color: rgb(171, 25, 66);font-size: 15px;letter-spacing: 2px;'>国产新能源品牌要走“高端路线”，就像是街头煎饼小摊硬要去评米其林。</span></strong></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;letter-spacing: 0.578px;text-align: center;border-radius: 6px;'></span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>不像传统车企，早就已经用铺天盖地的广告和深入社会的汽车文化，全方位“教育”了消费者多年。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>普通大众对燃油车不同品牌的定位，甚至同一品牌不同产品线的定位，都有比较广泛的认知。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>比如家里长辈能在酒桌上轻而易举地聊起，同样是开奔驰，S系车主和奔驰C系车主的收入、兴趣、价值观之间有多大的差别。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>但对于新能源厂商来说，很多人的认知还停留在“20万以内、打破燃油车低价天花板”的层面上。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>某位在北京工作的广告公司高管说，自己开着一辆顶配蔚来ES8回老家，不少邻居亲戚认不出车的商标。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>“小心翼翼问了句多少钱，得知价格后露出了一言难尽的表情。”</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>如今各个国产电车厂商争相卷豪车、卷高定价，从局部看是在竞争“高端”这个金光闪闪的标签；</span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>但也像是在合作，试图一起把国产新能源车的大形象“打上去”。</span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>从长远来看，整个品类的高端形象立住了，才有更多有消费能力的人愿意为他们的产品买单。<br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>而从纯功利化的角度来说——哪怕后面为了抢占市场份额要降价，那也得一开始就定高一点，才能有更多的降价空间和利润空间嘛。</span></p><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><br></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'><br></span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 50px;color: rgb(171, 25, 66);'><strong style='outline: 0px;'><span style='outline: 0px;letter-spacing: 2px;'>03</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'>“教育消费者”，</span></strong></span></section><section style='margin-right: 16px; margin-left: 16px; outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.6em; text-align: center;'><span style='outline: 0px;font-size: 20px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 0, 0);letter-spacing: 2px;'>没那么简单</span></strong></span></section><p style='letter-spacing: 0.578px;'><br></p><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>国产电车品牌想要提升格调，手段不只是有卷豪车。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>华为如今还在建设“超豪门店”。根据“财经十一人”对华为核心经销商的采访，</span><strong><span style='color: rgb(171, 25, 66);font-size: 15px;letter-spacing: 2px;'>“选址要求在顶奢商场里，门店要求挨着Chanel、LV之类的奢侈品品牌。”</span></strong></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>然而车企的努力是一回事，消费者们买不买账又是另一回事。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>从目前对于“凭啥卖七八十万”的抱怨声来看，国产新能源车企想要挤进汽车领域的“上流社会”，恐怕还有很长的路要走。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span class="wxart_image" wx-style='display:inline-block;width: 546px;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span class="wxart_image" wx-style='display:inline-block;width: 546px;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>一方面，新能源车的成本在今年不仅没有增长，反而在下跌。<br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></p><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>最明显的是电池成本：从去年年底开始，碳酸锂的价格就在一路走低，一年时间跌幅达70%左右。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>在这个节骨眼上出豪车、打高端定位，难免会给人一种“材料涨价你涨价，材料降价你还涨价”的感受。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>另一方面，车企们一边出七八十万的高端车型打品牌形象，一边给主销车型降价、打折提升销量，看似是两手都要抓。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><strong><span style='font-size: 15px;letter-spacing: 2px;color: rgb(171, 25, 66);'>但在本身的高端定位还没有立住的情况下，反倒贬损了品牌价值。</span></strong><span style='font-size: 15px;letter-spacing: 2px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>用奢侈品来打比方，爱马仕之所以一直能够在消费者心中保持“高贵”的地位，一大原因就是因为它很少打折。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>汽车跟快消品的销售逻辑不同，越是花大价钱买车的车主，越是难接受买到手的新车没过多久就要降价。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>今年9月，<span style='color: rgb(34, 34, 34); font-family: arial;'>特斯拉突然官宣Model S/X降价，降价幅度高达11-22万元，甚至引发了车主的联名索赔。</span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='letter-spacing: 2px; font-size: 15px; color: rgb(34, 34, 34); font-family: arial;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='padding-right: 0.5em; padding-left: 0.5em; letter-spacing: 2px; font-size: 15px; color: rgb(34, 34, 34); font-family: arial;'><span class="wxart_image" wx-style='display:inline-block;box-shadow: rgb(210, 210, 210) 0em 0em 0.5em 0px;font-size: 17px;border-radius: 6px;'></span></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>当然，如今拦在国产新能源车的高端转型之路上面的，还有一个最重要的原因——</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><strong><span style='font-size: 15px;letter-spacing: 2px;color: rgb(171, 25, 66);'>对于车企来说，“造出令人印象深刻的新产品”这件事本身，已经变得越来越难。</span></strong></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>新能源车最早出现的时候，各家都在卷电池、卷续航……<br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>但正如智能手机已经越来越同质化到只能比拼摄像头的像素，如今国产的新能源汽车在续航、安全等硬件方面，差别也只是细微而已。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>比如蔚来在发布ET9的时候，为了直观展示“SkyRide·天行”底盘的防震性能，进行了“香槟塔”挑战：</span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>将倒满香槟的高脚杯叠放成三层，开车经过连续起伏的路面。不仅高脚杯没有跌落，香槟也没有洒落出来。</span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><span class="wxart_image" wx-style='display:inline-block;width: 546px;border-radius: 6px;'></span></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>但很快<span style='color: rgb(34, 34, 34); font-family: arial;'>，东风日产的启辰VX6也做了类似的测试场景，还配文：“十五万可以搞定的事儿，何必花八十万？”</span></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>虽然有人指出<span style='color: rgb(34, 34, 34); font-family: arial; text-align: center;'>启辰VX6的“香槟塔”只有两层，路障的设置也更为稀疏，但也足以看出在普通的应用场景上，车企已经很难做大的差异化突破。</span></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='color: rgb(34, 34, 34); font-family: arial; font-size: 18px; letter-spacing: normal; text-align: center;'><br></span></p><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><span class="wxart_image" wx-style='display:inline-block;border-radius: 6px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px; text-align: center;'><br></section><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>事实上，已经有人指出今年下半年推出的这些高端车型，一方面在卷普通消费者无法感知的算力、轴承等；<br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>另一方面就在卷“车内装修”：杯托、屏幕、座椅、冰箱……</span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>然而相比于核心技术，这些反倒是其他友商更容易复制的东西。</span></p><p style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></p><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>更何况，很难想象一个汽车品牌能靠屏幕够大、杯托够方便飞升为“高端豪车”——</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>还是那个例子，爱马仕鳄鱼皮包</span><span style='font-size: 15px;letter-spacing: 2px;'>能卖出几百万天价</span><span style='font-size: 15px;letter-spacing: 2px;'>，并不是因为那个鳄鱼皮真的值这个价格，</span><span style='font-size: 15px;letter-spacing: 2px;'>恰恰因为</span><span style='font-size: 15px;letter-spacing: 2px;'>它是</span><span style='font-size: 15px;letter-spacing: 2px;'>爱马仕</span><span style='font-size: 15px;letter-spacing: 2px;'>。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>仅靠几台看起来“拳打宝马脚踢保时捷”的车型，目前恐怕还无法接住国产新能源车企们的“高端转型梦”。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>最大的作用，大概是让车主们自发成为他们的宣发和销售。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>反正我身边的新能源车主，已经迫不及待地等着自己品牌也多出几辆50万以上的新车了。</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'><br></span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><span style='font-size: 15px;letter-spacing: 2px;'>“到时候，咱们就也勉强算个豪车车主了。”</span></section><section style='margin-right: 16px; margin-left: 16px; letter-spacing: 0.578px;'><br></section></div> 只说一句：电车是只要你有钱就能造，油车你有钱还造不了，
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