当年19.9元的电影票，哪去了？
<div class="wx_rich_media_content" id="jsWxContainer"><p style='letter-spacing: 0.578px; outline: 0px; visibility: visible;'><br></p><section powered-by="xiumi.us"><section data-mpa-template="t" mpa-from-tpl="t" data-mpa-powered-by="yiban.io" style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px;'><p style='outline: 0px;color: rgb(51, 51, 51);text-align: center;line-height: 1.75em;'><span style='outline: 0px;color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;letter-spacing: 1px;'>今年的暑期档口碑、票房双丰收<br style='outline: 0px;'></span></p></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>但在电影票房“节节高”的同时</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>关于电影票价的吐槽不绝于耳</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);letter-spacing: 1px;'><strong style='outline: 0px;'>“电影票价为何这么贵？”</strong></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);letter-spacing: 1px;'><strong style='outline: 0px;'>“19.9元一张的电影票怎么不见了？”</strong></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);letter-spacing: 1px;'><strong style='outline: 0px;'>看电影真的越来越贵了吗？</strong></span><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);letter-spacing: 1px;'><strong style='outline: 0px;'></strong></span></p><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);letter-spacing: 1px;'><strong style='outline: 0px;'><br style='outline: 0px;'></strong></span></section><p style='outline: 0px;text-align: center;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);'>一家人看场电影花了400多元</span></strong></p><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>有北京市民称，周末在家附近的影城买了两张电影票，花了100多块。她常趁着闲暇时间去影院看电影，</span><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>记得以前国产电影票并没有那么贵，“但现在几乎每张都要50元以上了。”</strong></span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);letter-spacing: 1px;'><strong style='outline: 0px;'><br style='outline: 0px;'></strong></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>上涨的电影票价困扰着不少人。“七八十元买一张电影票，一家6口仅看场电影就花了400多元。”</span><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>“前两年，还能一百块买三张电影票，如今票价都要40多了。”</strong></span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px;'><br style='outline: 0px;'></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>看电影越来越贵，这并非错觉。</span><span style='outline: 0px;text-indent: 2em;font-size: var(--articleFontsize);letter-spacing: 1px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>对比历年数据，</span><span style='outline: 0px;text-indent: 2em;font-size: var(--articleFontsize);letter-spacing: 1px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>电影票价总体呈上涨态势</strong>，</span><span style='outline: 0px;text-indent: 2em;font-size: var(--articleFontsize);letter-spacing: 1px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>且自2021年进入40元区间后，连续三年票价有所上涨。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 16px;letter-spacing: normal;color: rgb(86, 86, 86);'><br style='outline: 0px;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;letter-spacing: 0.578px;border-style: solid;border-width: 1px;width: 677px;visibility: visible !important;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><br style='outline: 0px;'></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>某平台数据显示，截至8月20日，</span><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>2023年的平均票价达到42.7元。</strong></span></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><strong style='outline: 0px;'><br style='outline: 0px;'></strong></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>相较二三四线城市，一线城市票价明显较贵。继2022年冲上50元大关后，2023年一线城市平均票价达到51.9元，二三四线城市近两年则涨至40元以上。</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>在实际购买过程中，不同影院、不同时段的票价差距也较大。以北京为例，近期热映的电影在不同城区影院的票价，最高能达到81元起，最低仅需30元；同一影院的热门时段价格比冷门时段亦高出不少。</span></p><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; line-height: 1.75em;'><br style='outline: 0px;'></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-align: center; line-height: 1.75em;'><span class="wxart_image" wx-style='display:inline-block;outline: 0px;border-style: solid;border-width: 1px;width: 677px;visibility: visible !important;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;font-size: 16px;letter-spacing: normal;color: rgb(86, 86, 86);'><br style='outline: 0px;'></span></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>部分影院的观影区会划分多个区域，以设定不同的票价，这也将票价拉得更高。有消费者提到，看电影如果想坐中心区域，需要花费70.9元。但即使是普通区域，票价也要50.9元。</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>“区域座”也引发一些人的不满。“以前只是分普通厅和VIP厅，现在连一个厅都要分区收费了，这是在向演唱会看齐吗？”</span></p><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><br style='outline: 0px;'></section><section mpa-from-tpl="t" style='outline: 0px;text-align: center;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section data-width="100%" mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section data-role="paragraph" mpa-from-tpl="t" style='outline: 0px;'><section data-id="93671" mpa-from-tpl="t" style='outline: 0px;'><section style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section data-mpa-template="t" mpa-from-tpl="t" style='outline: 0px;'><section data-mpa-template="t" mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section powered-by="xiumi.us" mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;display: inline-block;vertical-align: top;'><section mpa-from-tpl="t" style='outline: 0px;'><p style='outline: 0px;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);'>19.9元的电影票为何不见了？</span></strong></p></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>目前的电影票价，让众人怀念起曾经电影优惠券“满天飞”，一杯奶茶钱就能看一部电影的日子。</span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>为何票价会从曾经的一二十元，上涨至如今的四五十元？</span><span style='outline: 0px;text-indent: 2em;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>中央财经大学文化经济研究院院长魏鹏举表示，</span><span style='outline: 0px;text-indent: 2em;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>网络平台补贴的减少是原因之一。</strong></span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><strong style='outline: 0px;'><br style='outline: 0px;'></strong></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>据了解，</span><strong style='outline: 0px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;letter-spacing: 1px;color: rgb(0, 122, 170);'>电影票价包括最低发行价、影院溢价、服务费等部分</span></strong><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>。在片方明确发行价后，各个影院在不低于发行价的基础上，根据运营成本、观影人次、票房走势、周边竞争影院票价等市场因素，机动调整形成最终票价。</span><span style='outline: 0px;color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;text-indent: 2em;'>但曾经，由于互联网资本大举进入电影市场，各大票务平台开启“票补时代”。9.9元的电影票、免费观影券的出现，让人们争相涌入电影院。</span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>2015年，票补竞争一度进入到白热化的阶段。但度过激烈的竞争阶段后，各大票务平台发现，一味“出血”并不能维持太久。</span><span style='outline: 0px;text-indent: 2em;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>2018年春节档，各大片方联合提出，限制“票补”力度，全国影院票价不得低于19.9元。</span><span style='outline: 0px;color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;text-indent: 2em;'>在魏鹏举看来，</span></span><strong style='outline: 0px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;text-indent: 2em;letter-spacing: 1px;color: rgb(0, 122, 170);'>近年来，电影票价的上涨还受成本因素的影响。“就片方而言，制片成本高企；就影院而言，需要弥补此前的损失，以及承担人工、房租等直接成本。”</span></strong></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;text-indent: 2em;letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><strong style='outline: 0px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;letter-spacing: 1px;color: rgb(0, 122, 170);'>“服务费的收取也增加了购票支出。</span></strong><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>”魏鹏举补充道。一位网友晒出的票根中，显示服务费4.5元，影厅服务费5.4元，仅这两项就高达9.9元。</span><span style='outline: 0px;color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;text-indent: 2em;'>此前，就有业内人士透露，很多县级以下影院不守规矩，除服务费外还加收技术服务等费用，这部分费用不参与分账，是推高票价的重要因素。</span></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></section><section style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>另外，部分影片最低发行价偏高、影片时长增加致使排片场次减少，亦迫使影院提高单场票价来对冲影响。</span></section><section mpa-from-tpl="t" style='outline: 0px;text-align: center;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section data-width="100%" mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section data-role="paragraph" mpa-from-tpl="t" style='outline: 0px;'><section data-id="93671" mpa-from-tpl="t" style='outline: 0px;'><section style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section data-mpa-template="t" mpa-from-tpl="t" style='outline: 0px;'><section data-mpa-template="t" mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section powered-by="xiumi.us" mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;'><section mpa-from-tpl="t" style='outline: 0px;display: inline-block;vertical-align: top;'><section mpa-from-tpl="t" style='outline: 0px;'><p style='outline: 0px;'><br style='outline: 0px;'></p><section mpa-from-tpl="t" style='outline: 0px;display: inline-block;vertical-align: top;'><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(255, 255, 255);background-color: rgb(0, 122, 170);'>相关部门能管管票价吗？</span></strong></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section></section><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>在成本上升等因素下，片方、影院需要提高发行价、电影票价来维持运营，</span><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>但上涨的价格还是让不少观众感觉“吃不消”。</strong></span></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><strong style='outline: 0px;'><br style='outline: 0px;'></strong></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>之前有媒体做过一项调查，43.3%的观众可接受的电影票价为31-40元，平均票价超过50元的接受度仅为7.6%。</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>去年春节档，电影票价居高不下让许多有观影意愿的消费者望而却步时，中消协就曾指出，社交媒体中“史上最贵春节档、票价贵到离谱”的舆情热议背后，是正在逐渐升温的文化消费诉求一定程度上被压抑和阻滞。</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>中消协还表示，寻求影院盈利路径依赖与消费者合理承受范围之间的平衡，寻求产业长效健康发展与文化消费提质升级间的良性互动，需要相关行业、相关部门不断研究、持续探索。</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>那相关部门是不是可以对票价进行监管？</span><span style='outline: 0px;text-indent: 2em;font-size: var(--articleFontsize);color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;letter-spacing: 1px;'>记者注意到，</span><strong style='outline: 0px;'><span style='outline: 0px;color: rgb(0, 122, 170);text-indent: 2em;font-size: var(--articleFontsize);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;letter-spacing: 1px;'>2012年2月，原国家广电总局电影局发出的《关于进一步规范电影市场票务管理的指导意见（征求意见稿）》(以下简称《意见》)中曾提到，普通影片的影院挂牌价格不得高于当地指导价格。3D、巨幕、VIP厅价格可适当上浮，但建议最高不得高于指导价格的50%。</span></strong></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>不过后续这个《意见》并没有正式公布，影院在实际定价过程中也未按此执行。</span><span style='outline: 0px;color: rgb(86, 86, 86);font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;letter-spacing: 1px;text-indent: 2em;font-size: var(--articleFontsize);'>而在魏鹏举看来，与其加强票价监管，不如适当给予消费补贴，同时，推动供给端竞争发展。</span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><br style='outline: 0px;'></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;letter-spacing: 1px;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);'>上海交通大学教授、中国电影评论学会副会长李建强则认为，电影票价是电影产品的性能值与价格值的体现，</span><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(0, 122, 170);'><strong style='outline: 0px;'>因此决定票价的不应仅仅是供求关系，而更应是电影的价值。</strong></span></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'><strong style='outline: 0px;'><br style='outline: 0px;'></strong></span></p><p style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; text-indent: 2em; line-height: 1.75em;'><span style='outline: 0px;font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;color: rgb(86, 86, 86);letter-spacing: 1px;'>“因此，调动一切相关元素、资源和场景，让观众在电影鉴赏过程中获得感同身受、不虚此行的确切感受，就成为弥合价格和市场、消费与体验之间缝隙的最重要、最为关键的要素。”</span></p><p style='outline: 0px;'><br style='outline: 0px; font-family: system-ui, -apple-system, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px;'></p><section><br></section></section><p><br></p><p style='display: none;'><mp-style-type data-value="10000"></mp-style-type></p><br>转载声明：本文转载自「孝感广电」，搜索「xggbds」即可关注，[<a target="_blank" href="https://mp.weixin.qq.com/s/Rd2e1hES236W-nMDV-rI8A">阅读原文</a>]。</div> 抖音有 可以等电影院下架在手机或者电视app上看 有的影城还是有特惠票 想当年，9.9的电影看了好多，那时候虚假票房啥的也太多了，现在确实都涨价了也贵了，但是只要你是真的想看，网上19.9的也有，只是你没找到门路。三四十块的一张的电影确实不便宜。去大剧院看个话剧最低也才40的！~
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